What started as a daydream in a Monterey bedroom, a love of streetwear, and a desire to give back, has since evolved into a clothing company with purpose.
Founded in 2016 by Austin Shake, American Monarchy is a streetwear fashion brand that gives back to those in need. AM is partnered with The Salvation Army and with every purchase, 10% of the proceeds are donated to programs targeting struggling families and youth.
Austin came up with the idea to give back based on personal experience. He was raised by a single mother and would regularly receive assistance from the same programs AM donates to today. The brand continues to give the shirt off its back to those in need.